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Introducing IMI, the first Web-based media intelligence platform. Measure and report on the impact of all your integrated communications – advertising and editorial – across all media channels. Assess multi-channel campaign effectiveness. Synchronize and optimize messaging. Detect and counter competitive threats. Seize advantage and change…everything.
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VMS Sponsors Panel Discussion on Integrated Communications at Argyle Executive CMO Leadership Forum
Read more >> First Integrated Media Intelligence Blog Launched Read more >> |
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Heathrow Chokes On Cadbury's New Ad | April 23, 2008
More and more, we see the need to measure the impact our editorial coverage has on our advertising (and vice versa). But what about the effect other organizations' PR and advertising have our companies' and brands' communications? If recent events across the pond are any indication, it's time to start peering beyond our garden walls. Last week, Heathrow Airport triumphantly opened the new, $8.6 billion Terminal 5 - which Heathrow touted for its aesthetic charms and state-of-the-art baggage handling systems. Heathrow's hope: to repair its image as a shabby and overcrowded hub. But, from initial triumph Heathrow has quickly experienced tragedy of epic proportions. To wit: Terminal 5 crashed and burned on take-off - spectacularly. Just how bad was it? England's aviation minister called it "a blow to national pride," as almost 300 flights were cancelled and at least 28,000 bags unexpectedly misplaced. Blimey! Here's the full AP story on CNN. As fate would have it, the following Monday, Cadbury and agency Fallon launched their much-anticipated follow-up to last year's award-winning "Gorilla" spot, which featured an oversized ape behind a drum kit, banging out the Phil Collins classic "In The Air Tonight." Cadbury's new spot,... Read more >> |
